The world of learning has changed fundamentally over the last decade and PurpleMedia has been at the forefront pioneering new techniques of delivery. We believe creativity could and should play a much greater role in the learning strategy.
We have proven strengths across the entire stack from strategy, insights and communications through to design, digital build and global implementation. Our work spans 72 countries in 21 languages.
The digital revolution has transformed the way end users interact with learning and our holistic communications expertise has allowed us to embrace multiple media platforms for delivery.
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Vodafone UK needed to transform their 15,000-strong workforce into advocates of their new Quadplay services with a ‘foundation level’ understanding of the technology involved, in a jargon-free and engaging way. The core objective was to help them feel confident to discuss and recommend Vodafone’s services to their friends and family.
So far, our bespoke solution has included:
Feedback from learners has been overwhelmingly positive. From the thousands of feedback responses received:
83% rated the courses 8+/10 (35% giving it 10/10)
93% ‘found the module engaging’
96% ‘agreed’ or ‘strongly agreed’ that 'After completing the module I feel I can advocate our broadband and home phone proposition'
The Gap Partnership offer world leading face-to-face negotiation skills training. Their objective was to offer more flexibility to clients and increase the size of their market. A key requirement was for a mobile solution that could be easily adapted for delivery in multiple languages, and available on a wide range of devices.
The Gap Partnership now have arguably the world’s first smartphone-based negotiation skills training programme. Before the final modules had even been completed, The Gap Partnership had sold the solution to one of its existing global clients.
“I’ve just been through it and it’s a great experience – I love it.”
Nick Hunter, Head of Quality, The Gap Partnership
To produce award winning e-learning to support the 'Kia Academy' dealership training programme and set Kia apart from their competitors; ensuring that multi-franchise dealerships would be drawn to complete Kia’s training over other competitors, due to it being more engaging and interactive.
In partnership with Kia we won Gold at the 2014 Learning Awards for “People Development Programme of the Year”.
“Purple Media has an amazing reputation of delivering creative and innovative e-learning, whilst ensuring the learning point is at the forefront of design.”
Karen Fagan, Kia, Academy Executive
Hyundai needed to educate their sales force on how to communicate effectively and appropriately with customers when using the Internet and social media. The content needed to feel engaging and inspiring – encouraging great communication – and as far away as possible from traditional ‘compliance’ content.
When piloted, the initial feedback was great - so good, in fact, that Hyundai are looking to add a repository (library) to the end of the module so that learners can download additional relevant content.
Something different was needed to ensure head-office employees were comfortable and confident using, discussing, and engaging with the latest technology and Internet services, inline with Boot’s Digital Strategy for their retail stores.
Two weeks after launch, figures showed that this was the most successful non-compliance e-learning module ever launched within Boots.
Engagement was unprecedented, with 25% of the audience playing the game more than once.
“Was a great engagement tool, helpful for both digital and getting people more IT literate … and I even learned some new stuff!”
Erwin van Vroenhoven - Director of IT, Boots
“… my colleagues played the game multiple times. In fact, my colleague next to me is still playing”
Employee - Boots Head Office, Nottingham
With the launch of a new sales methodology AZ needed to engender a mind set change, encouraging their Sales Reps to move from the old ways of working to the new. Failures of the old ways needed to be highlighted without anyone feeling that 'fingers' were being pointed.
Our animations were so well received that additional scenarios were written and implemented. These were then launched globally to support sales training in other regions.